AV companies don’t do creative. Generally, that is a true statement and for a myriad of good reasons. However, does that mean that AV companies are not creative? I would challenge that at every turn. I would insist that AV companies must be creative.
The word creative is defined as…
Relating to or involving the imagination or original ideas, especially in the production of an artistic work.
How does an AV Company fit into this definition? In more ways than you might imagine. From the beginning of the process of planning and executing any show, the people you rely on for your technical solutions should be thinking creatively along with the client and end client.
Having a huge inventory of the best audio, video, lighting, LED and new media gear isn’t enough these days. Being able to share in a clients’ vision is just as important as how much and what kind of gear you have ready to deploy in your warehouses. Being an integral part of the creative process is paramount to providing our clients unparalleled support.
You can draw a line between the idea for the creative vision and the technical execution of that vision, but at the end of the day, those two things must be aligned to achieve a successful conclusion. That is where embracing the creative comes into play for us as the AV company. Knowing and understanding what the experience needs to be allows us to provide technical solutions that go beyond just a standard response to a request for a quote. With a shared understanding of the creative vision, we can leverage our technology to bring experiences to life for our clients.
As an AV Company we don’t have to be doing the creative to be intertwined in the creative process. Look to us to bring creative thinking and technical solutions to the table that allow you and your client’s visions to become a reality. We don’t have to do creative to be creative.